Best 5 SERP APIs for 2025

A SERP API allows me to gather data from search engines efficiently. I can see which keywords perform well and how my competitors rank. This information is invaluable for optimizing my website and content. Staying updated with search engine trends helps me ensure that my web pages are always optimized for better visibility. Using SERP APIs is vital in achieving and maintaining a top spot in search engine rankings, along with other use cases.

In a hurry? Here is a summarized list of the top 5 SERP APIs:

Bright Data — Offers real-time search engine data with a 99.9% success rate and customizable parameters for precise data extraction.
SerpApi — Provides easy integration, real-time results, and supports multiple search engines with customizable location queries.
Oxylabs — Features advanced proxy management, headless browsing, and a high Google success rate with robust scraping capabilities.
DataForSEO — Delivers affordable, real-time SERP data with fast turnaround times and a pay-as-you-go pricing model.
Zenserp — Ensures accurate and detailed search results with support for all major search engines and a free plan for 50 API requests per month.

What is a SERP API?

A SERP API is a tool that allows you to interact with search engine results pages (SERPs). When you type a keyword into a search engine, the pages that appear are the SERPs. A SERP API helps you scrape and retrieve these search results in real time. It works with specific programming languages to send requests and receive responses in a structured format. Using a SERP API, you can analyze and review search results data, track your website’s performance, and improve your site’s visibility on search engines. This makes it a powerful tool for enhancing your SEO strategy.

How the APIs Work

To use a SERP API, create an account with your chosen provider. Once logged in, request an authorization key and an API access token. This key enables you to make API requests.

Depending on your endpoint request, Google SERP APIs can extract various types of information from search engine results pages. You can gather data on organic results, paid ads, featured snippets, and geographic locations.

Additionally, Google SERP APIs allow you to quickly access statistics such as the number of searches, search archives, and supported locations. This all happens in a matter of seconds, providing you with valuable insights for your SEO efforts.

Looking to boost your SEO game in 2025? Discover the top 5 SERP APIs that can revolutionize how you analyze and track search engine results. These cutting-edge tools provide real-time data, detailed insights, and customizable features to help you stay ahead of the competition and enhance your website’s visibility.

Bright Data

Bright Data’s SERP Scraper API is an advanced tool that transforms search engine results pages into valuable data insights. It delivers structured data in JSON or HTML formats, catering to the specific needs of businesses. The API supports numerous tailored parameters, enabling precise data extraction from major search engines like Google, Bing, DuckDuckGo, Yandex, Baidu, Yahoo, and Naver.

With a remarkable 99.9% success rate and network uptime, Bright Data ensures reliable real-time search engine data worldwide, including city-level targeting in 195 countries. The service can handle large traffic volumes, making it ideal for businesses with substantial data extraction requirements. Moreover, users only pay for successful requests, making it a cost-effective solution.

Bright Data’s SERP API supports various search types, including shopping, maps, images, hotels, videos, trends, reviews, news, and jobs. This versatility makes it suitable for any data extraction project.

Features:

Supports tailored parameters for precise data extraction.
Provides data from 195 countries with city-level targeting.
Delivers search engine results in real time.
Data is delivered in JSON or HTML formats.
99.9% success rate and network uptime.
Pay only for successful requests.
72M+ residential proxies to support the SERP API.

Pros:

High success rate and real-time data delivery.
Extensive global reach with city-level targeting.
JSON or HTML options for structured data.
Supports large traffic volumes, ideal for growing businesses.
Pay-per-success model reduces operational costs.

Cons:

Requires technical expertise for full customization.
May take time to use all features fully.
Higher costs for extensive data extraction projects.

Price:

Per API call cost starts from $0.005.

SerpApi

SerpApi is a versatile and powerful tool designed to scrape Search Engine Results Pages (SERPs) from Google, Yandex, Baidu, and Bing. This API provides extensive data points, including organic, local, and ad results, making it invaluable for businesses and developers seeking real-time search data. One of SerpApi’s standout features is its ease of use and seamless integration with virtually any programming language. With a simple query to the Search endpoint, users can access real-time results that can be configured to meet specific needs.

Moreover, SerpApi offers libraries for the most popular programming languages and even includes an add-on for Google Sheets, allowing users to create spreadsheets and databases from their queries effortlessly. Another notable feature is the ability to customize search results by location. This makes SerpApi particularly useful for applications ranging from job boards to travel recommendations, catering to various digital properties across different niches.

Features:

Scrapes SERP data from Google, Yandex, Baidu, and Bing.
Real-time results through simple queries.
Libraries for popular programming languages.
Google Sheets integration add-on.
Customizable queries by location.

Pros:

User-friendly and easy to integrate.
Real-time, configurable search results.
Extensive language support.
Versatile application across various niches.

Cons:

Limited to the supported search engines.
Usage may incur costs depending on the volume of queries.

Price:

The price starts from $75 per month and offers a one month free trial.

Oxylabs

Oxylabs’ SERP Scraper API is a highly effective tool for collecting real-time data from Google search results. It supports scraping various SERP features such as featured snippets, local packs, knowledge graphs, item carousels, top stories, popular products, and related searches. The API allows access to localized search results from 195 countries, targeting data at the country, state, city, or coordinate level.

This API includes advanced features like ML-driven proxy management, headless browser capabilities for rendering JavaScript, AI-driven fingerprinting, CAPTCHA bypass, and continuous scroll support. It also has a scheduler for automating recurring scraping jobs and a custom parser for defining specific parsing logic using XPath or CSS selectors.

Oxylabs emphasizes simplicity and reliability, boasting a 100% Google success rate and an average response time of just 6.04 seconds. The API is easy to integrate, requiring only the input of the endpoint URL, API credentials, and data payload into a single request. Users can receive results directly from the API or store them in their cloud storage.

Features:

Smart proxy selection and rotation from a premium pool in 195 countries.
Simplifies JavaScript rendering with a single line of code.
Automatic retries and bypassing for uninterrupted data retrieval.
ML-based adaptation to various responses, enhancing scraping efficiency.
Customizable organic search results per SERP.
Automates recurring scraping jobs, storing data in AWS S3 or GCS.
Allows for user-defined parsing logic for structured data collection.

Pros:

High ad scraping rate, 2.7 times the industry average.
100% Google success rate with a fast 6.04 seconds average response time.
Simplified integration process with straightforward API setup.
Maintenance-free infrastructure, handling CAPTCHAs and IP blocks.

Cons:

Potential learning curve for users new to API integration.
Dependence on external service may pose reliability risks if the provider experiences issues.
Requires API credentials, which may be a security concern for sensitive data.

Price:

The price starts from $49 per month and offers a one week free trial.

DataForSEO

DataForSEO’s SERP API is a robust tool for real-time search engine results data. It leverages a proprietary system of reliable proxy pools and a strong server infrastructure to ensure accuracy and efficiency. This API guarantees industry-leading turnaround times, making it a reliable choice for obtaining extensive and precise SERP data.

One of the key features of DataForSEO’s SERP API is its affordability. It provides cost-effective access to granular search engine data, making it accessible for various projects. Additionally, the API adheres to an ethical approach to scraping, ensuring that data collection is conducted responsibly.

The API can handle high volumes of requests, making it suitable for large-scale projects requiring comprehensive search engine data. Its robust infrastructure ensures that the data collected accurately reflects what users see in their browsers. This reliability makes it a preferred choice for developers and businesses seeking detailed SERP information.

Features:

Real-time SERP data collection.
Support for multiple search engines (Google, Yahoo, Bing, Baidu, YouTube, etc.).
Granular geo-targeting options.
Ethical and reliable scraping methods.
Fast turnaround time (up to 6 seconds for live-mode tasks).

Pros:

Affordable pricing with a pay-as-you-go model.
Extensive and accurate data collection.
Industry-leading turnaround times.
24/7 customer support
Comprehensive documentation and integration support.

Cons:

May require technical expertise for full integration.
Limited to the search engines supported by the API.

Price:

The price per 1 SERP page is $0.0006, and the price per 1M SERPs is $600.

Zenserp

Zenserp’s SERP Scraper API is a powerful tool for scraping accurate search results from platforms like Google, YouTube, and Google Shopping. It ensures you get precise SERP data without the hassle of incomplete queries, outdated versions, or credential issues. Starting with Zenserp is straightforward as they offer a free plan with 50 API requests per month and an easy integration process using a detailed request builder. This API supports all programming languages, making it a versatile choice for developers.

Zenserp’s API covers all major search engines and keeps updating with new endpoints and SERP types as they become available. It offers a range of filters and settings to help you refine your searches and get more targeted results. The API is designed for scalability, maintaining robust performance no matter how many requests you make. It delivers real-time results through a strong infrastructure, ensuring you always have up-to-date information.

With Zenserp, you can easily scrape accurate and detailed search results, making it an ideal solution for developers and businesses leveraging SERP data. Its comprehensive features and reliable performance make it a standout choice in SERP scraping tools.

Features:

Real-time, geolocated search results.
Support for all major search engines.
Extensive Postman collection and documentation.
Supports all programming languages.
Generous free plan with 50 API requests per month.

Pros:

Includes all SERP snippet types.
50 API requests per month at no cost.
Handles high volumes of requests efficiently.
Supports all programming languages and provides detailed documentation.

Cons:

Can be expensive for high-volume users.
May require technical expertise for full utilization.
Limited to 50 searches per month may not be sufficient for larger projects.

Price:

It comes with a free plan with 50 API requests per month. The premium subscription starts from $49.99 for accessing all SERP types.

Things to Consider When Choosing a SERP Scraping API

When choosing a SERP scraping API, several key factors must be considered.

Response time is crucial. While most APIs strive for 100% data delivery, their response times can vary greatly. This depends on their web scraping capabilities and proxy infrastructure.

Location options: Make sure the API supports the country you need; check if you can target specific cities or coordinates for local SEO.

Parser quality and variety: Unlike general web scrapers, SERP APIs structure the data for use. While organic and paid results are often enough, other search properties can be beneficial. Different APIs use different parsing schemas, so some might be better structured than others.

Integration methods: SERP APIs can integrate via an open connection, webhooks, or a proxy server. Large-scale operations often prefer webhooks for sending many requests asynchronously.

Output formats: The common formats are raw HTML or parsed JSON, but some tools also support CSV or direct data transfer to Google Sheets.

Price: All SERP APIs charge for successful requests, but prices can differ. Cheaper services offer fewer features and lower performance, while premium options cost more initially but offer better value as you scale up.

SERP APIs are powerful tools that give us direct access to valuable search engine data. I’ve highlighted the top 5 SERP APIs, discussing their key features, pros, cons, and pricing. It’s important to consider our needs and budget when choosing a SERP API. These APIs can be used for various applications like competitive intelligence, market research, price tracking, local SEO optimization, and SEO campaign tracking.

Got any recommendations for other tools? Tell me in the comments and I will test those out!